European Regulatory Pushback against Facebook Ad Targeting Practices might Fundamentally Transform Social Media Marketing

Facebook has amassed billions selling a form of ad tech known as micro-targeting, described by the site’s founder, Mark Zuckerberg, as “relevant.” Companies like Facebook and Google upended traditional marketing with a new system based on massive user data collection. As lucrative as this ad tech has been, the curtain might be closing on the practise, mostly because of tougher […]

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